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NB The word “bisexual” was blocked by Nike iD, because there was a six-character limit on words for Nike iD. Nike iD, an equivalent service offered by Nike allowed users to write the words “gay” and “lesbian”, but blocks words such as “faggot”. The company came under fire from LGBT+ people but said at the time that they were forced to ban the words from their trainers as “a restrictive measure that unfortunately prevents both genuine and disruptive users from experiencing the miadidas offer.” They said it was a reflection of “the sad reality of the society we live in.” One month later, adidas backtracked and allowed gay and lesbian to be printed on the customisable shoes, whereas “bisexual”, “bi”, “trans”, and “homophobia” were still a no-go. This system filtered certain words, and there was a “disallowed” list which included i.a. This was launched in 2015 (see below), the same year adidas participated in a Pride parade for the first time, in Oregon.Īdidas allowed users to customize various models of its trainer before purchasing, using an online system ( miadidas). They have a “Love Unites” page on their internal volunteering and donation platform for employees to get involved and donate their time or money to LBGT+ organizations.Īs an iniative from the employees (mostly designers) a Pride Pack was proposed to, and approved by the Board. The first Employee Resource Group for LGBT employees was created in N America (Portland and Toronto), as well as in the HQ in Herzogenaurach, Germany. They s tarted to provide internal education to employees, and began attending LGBT+ recruiting conferences. First of all, the HR policy was extended with domestic partnership benefits for healthcare, employees transitioning gender, and "inclusive parental benefits to include ALL parents, no matter how they choose to bring children into the world". In 2014, the company started paying (extra) attention to its LGBT employees. The partnership with Athlete Ally started in 2020, while
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That night I found them in my tennis shoes in the closet. The 2020 collection featured eight pairs of shoes, in line with what we've seen in the previous years, with a mix classic and modern sneakers. Hawaiian print shirts Labels they'll want: Hurley, Nike, Adidas, Puma, Vans, Phat Farm, Roxy. The #LoveUnites conversation is where we’ll share stories of Pride from all corners of the LGBTQ+ community, to highlight the diversity of identities and voices that love unites."
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We’re connecting in new ways, through video calls and FaceTime photoshoots, transcending boundaries both literal and figurative to bring together our adidas athletes and allies across the world. But we're still standing alongside you, celebrating inclusivity through our sneakers and giving back through our community partners. This Pride month, we’re teaming up with athletes and advocates in the queer community, partner organizations and others to share real stories of inspiration, solidarity, and self-expression. This June, we may not be hitting the streets the same way. Alongside our partners, Athlete Ally and Stonewall, we are committed to amplifying BIPOC LGBTQ+ voices in our work together. We wish to combat the historic erasure that Black, Indigenous, and People of Color (BIPOC) have faced, both within the LGBTQ+ movement and beyond. Pride 2020 is about all the acts of love that bolster the LGBTQ+ community, especially in challenging times.
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Need help finding products? Sign up for our weekly newsletter. Here are 55 places (including small and large businesses) to consider shopping for Pride 2021, and which may help you uncover new ways to celebrate love, diversity and inclusivity during this joyful season. Popular brands like Apple, Fossil, Reebok and others often dedicate huge resources during Pride Month to LGBTQ nonprofit organizations (among them, The Trevor Project, GLSEN and additional groups), which means you could be helping others gain access to valuable resources, too. The Pride Pack includes the company’s flagship kicks, the Stan Smith, which first hit. While it’s customary for Pride-themed merchandise to spike during the month of June-a practice known as rainbow capitalism, and that’s often criticized and compared to pinkwashing-there’s still tremendous value that can come from rocking rainbows during this time of year, as it helps increase visibility and may lend support and encouragement to others within the LGBTQ community who are still exploring their identities. Adidas is celebrating Pride month by updating its signature sneakers with rainbow paint splatters. Last year, COVID-19 put a big damper on Pride Month festivities, but this season, there’s cause to celebrate in more ways than one and many major retailers are getting in on the action.